More than 90 international companies and institutions spanning five continents entered submissions to the “Art Patron Awards” 2018. Following an in-depth review by a ten-member jury composed of international experts, the awards were presented yesterday evening on the premises of the European Parliament in Brussels. LGT received the award for its special partnership with the Princely Collections. The bank was recognized in particular for the way in which it makes consistent use of artwork from the Princely Collections in its brand presence.
Christof Buri, Head Group Marketing & Communications, is pleased about this award for LGT’s commitment to art: “This award underscores that our endeavors to use artwork from the Princely Collections in our brand presence, and to make these accessible to the general public, are recognized and appreciated.”
Making artwork accessible to the public
A close partnership has existed between LGT and the Princely Collections, which is one of the most important private art collections in the world, for many years. LGT makes targeted use of artwork from the Princely Collections in its brand presence and sets itself apart from other providers through this distinct approach and the special partnership with the Princely Collections, which has a tradition that reaches back over 400 years.
The Princely Collections in turn benefit from this partnership, among other things, through LGT’s support for worldwide exhibitions of the Princely Collections. As a result, the unique works of art in the Princely Collections were made publicly accessible to an international audience of more than 700,000 visitors in the last six years alone, for example in Tokyo, Beijing, Moscow and Bern.