Digital Marketing Manager/SEM Specialist (SEO & SEA) 80-100% (f/m/d) Bendern (LI) Adliswil (CH)

Marketing & Communication
Full Time (≥ 80%)
Posted on

About us

LGT is the largest Private Banking and Asset Management group in the world to be owned by an entrepreneurial family. As the family office of the Princely House of Liechtenstein, we have years of experience in the management of sizeable sums of assets.

Your challenge

As an SEM Specialist in LGT's Digital Marketing team, you will play a central role in shaping our global online presence. Your tasks will include the development and implementation of international SEO strategies and traffic optimization as well as the management of Google Ads campaigns. You will focus on a coherent brand experience and improved search engine performance. With your data-based approach and the use of modern AI tools, you will make a significant contribution to increasing productivity and quality in the team.

Your main responsibilities:

  • Further development and implementation of the international SEO strategy
  • Increasing SEO performance through onpage/offpage measures
  • Training content/UX writers in SEO, introducing the SEO perspective into content marketing projects
  • Optimization of our Google Business Profiles
  • Responsibility for SEA agency mandates in 9 countries/5 languages, management of the agency
  • Expansion of paid search and YouTube campaigns, development of landing pages and A/B tests.
  • Further development of SEA/SEO reports and dashboards
  • Use and expansion of our TechStack (incl. Looker, PiwikPro, Searchmetrics/Conductor, Google Search Console, Ad Manager, CoreModia).

Your profile

For this responsible position, you inspire us with the following qualifications:

  • At least 5 years of professional experience in digital marketing, ideally in regulated industries
  • Sound specialist knowledge in SEO and SEA as well as corresponding further training
  • Completed studies in the relevant field or equivalent qualification
  • Strong communication skills, team orientation, strategic thinking and hands-on mentality
  • Very good German and fluent English skills as well as a high affinity for technology

Have we aroused your interest?
A collegial team and multifaceted activities within the globally operating Digital Marketing Team await you, where you can contribute your skills independently and on your own responsibility. We offer you flat hierarchies with short decision-making paths as well as diverse development opportunities in the dynamic banking environment. We rely on committed and motivated employees and count on professional skills, quality and innovative ideas. In addition, you will find that we have a family-like corporate culture in which we place great value on working together.
Become part of a family - not just a company.

Become part of a family - not just a company.

Benefits at LGT

A great place to work – a great place to have impact: LGT promotes diversity among its employees. We believe that an inclusive and appreciative corporate culture is the driver for a great workplace and provides the opportunity to create a unique and successful team. That's why our employees can also benefit from many additional benefits.

Family & Work:

  • Various flexible work models  
  • Sabbatical 
  • At least 25 days annual leave, depending on age
  • Special paid leave options  
  • Maternity and paternity leave, options for additional parental leave
  • Subsidies for the day care centre "Villa Wirbelwind"

Your Health:

  • Employee health and wellbeing program  
  • Exercise and sports program 
  • Weekly fruit day, healthy meal options 
  • Locker room with showers 
  • Relaxation rooms

Perks & Advantages:

  • Discounts on LGT banking products and services 
  • LGT co-investments 
  • Discounts on health and property insurance 
  • Pension plan with individualized options 
  • Various mobility/e-mobility initiatives  
  • Recognition of major life events 

Growing Together:

  • Internal courses 
  • External courses offered by the Liechtenstein Academy 
  • Support for external training and further education 
  • Coaching and mentoring programs 
  • International assignments 
  • Intrapreneurship program  

Do you feel addressed? Then simply fill out the online application. We look forward to getting to know you.


Sheila Hartmann

Sheila Hartmann

HR Recruiter
LGT Gruppe Holding AG

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