Head Corporate Marketing 80%-100% (m/f/d) Vaduz • Zurich (ZNLZ)

LGT is the largest Private Banking and Asset Management group in the world to be owned by an entrepreneurial family. As the family office of the Princely House of Liechtenstein, we have years of experience in the management of sizeable sums of assets.

As Head of Corporate Marketing, you will be responsible for LGT’s global brand management and marketing strategy, ensuring that the Group’s positioning, messaging and visual identity are consistent, effective and aligned with the global brand architecture across the entire Group. In this role, you will shape the Group-wide corporate marketing agenda, drive forward major strategic projects and campaigns, and position LGT as a leading brand in private banking and asset management in the eyes of clients, employees and other stakeholders. As Head of Corporate Marketing, you will lead and develop a multidisciplinary marketing team, foster a culture of creativity, collaboration and disciplined execution, and make a significant contribution to the Group’s commercial and reputational success. You will report to the Head of Group Marketing & Communications.

Key Responsibilities

• Corporate Marketing: Responsibility for corporate marketing at the Private Banking Group level, including the development, management and continuous refinement of the global brand and marketing strategy in line with the Group’s business objectives
• Global Brand Management and Corporate Design: Responsibility for the Group-wide brand architecture, as well as the further development, maintenance and monitoring of the corporate design (CI/CD), to ensure consistent brand implementation across all markets, divisions and touchpoints
• Campaigns, digital marketing and content: Conceptualisation and implementation of global brand campaigns and other initiatives to build brand awareness and sharpen the company’s profile, including budget responsibility and agency management. Ensuring effective storytelling and consistent messaging across digital platforms and tools
• Sponsorship, events and strategic projects: Design and implementation of cross-divisional and cross-regional sponsorship initiatives and events, as well as other strategically significant marketing projects.
• Business Management: Planning, budgeting and controlling for the Corporate Marketing division, as well as ensuring structured project management
• Professional leadership and stakeholder partnership: Providing professional leadership to the regional marketing units in the areas of branding, sponsorship and CI/CD, and working closely with them to ensure coherent global planning and implementation.
• Leadership and staff development: Acting as a role model for the LGT Leadership Principles and the Code of Culture in all aspects of the role. Providing disciplinary leadership and developing a team of around 10, whilst ensuring that personal and staff development is sustainably aligned with long-term business success. Driving strategic LGT initiatives such as digitalisation, AI and Great Place to Work

• A Master’s degree in Business Administration, Marketing, Communication Studies or Media Studies, or an equivalent qualification
• At least 10 years’ professional experience as an expert in branding and marketing communications, ideally within the banking sector, with experience in team and project management as well as in advising senior executives on branding and marketing matters
• A proven track record in brand management and in the design and implementation of effective, cross-media brand campaigns with a measurable impact on brand value, customer loyalty and business success
• Hands-on experience in managing social media, websites and other digital channels, as well as in-depth knowledge of the production processes for advertising materials, digital and social media content
• Very good written and spoken German and English
• An independent and proactive approach to work, combined with a communicative, positive, honest and team-oriented personality
• Strong execution skills and an entrepreneurial mindset, combined with the ability to set priorities, take responsibility and utilise available resources in a targeted manner

Please note that we will not consider applications for this role submitted via recruitment agencies.

A great place to work – a great place to have impact: LGT promotes diversity among its employees. We believe that an inclusive and appreciative corporate culture is the driver for a great workplace and provides the opportunity to create a unique and successful team. That's why our employees can also benefit from many additional benefits.