With its social commitment, LGT Bank Austria is pursuing its conviction of creating long-term and reliable value. The promotion of independent and high-quality journalism is a major concern for us, as we are convinced that knowledge of financial and economic topics is an essential cornerstone of a functioning market economy.
The award is given to journalists who are able to convey complex economic and financial topics in a lively, sophisticated and understandable way. Prizes are awarded for outstanding, high-quality journalistic contributions from print or online media that reflect the author's professional knowledge, knowledge of economic relationships and their analysis, the author's research effort, but also the ability to present the product in a way that is understandable to the public. Above all, it should be recognizable that the author deals with those developments and trends on the markets that can have an economic impact in his/her contribution.
The LGT Media Prize 2026 evaluates three categories:
Special price
250 years ago, Adam Smith published his groundbreaking work "The Wealth of Nations" – a milestone in economic thinking that continues to shape how we think about the economy, markets and social progress.
To mark the 15th anniversary of the LGT Media Prize, this special category is dedicated to the question of what prosperity means in the 21st century – at a time when responsibility, sustainability and intergenerational justice are increasingly taking center stage.
This category is aimed exclusively at former winners of the LGT Media Prize. A previously unpublished short essay (approx. one A4 page) can be submitted, which shows current perspectives on prosperity, economy and values – in the spirit of Adam Smith, but with an eye to the future.
The aim is to promote journalistic thinking beyond traditional reporting: concise, reflective and future-oriented. The article can be analytical, narrative or commentary, but should show a clear reference to the economy and long-term prosperity in line with LGT's philosophy "Forward Looking for Generations".
Jury
The jury members are leading experts from business, research and the Austrian media landscape:
The expert jury of the LGT Media Prize is diverse and completely independent. It consists of top-class personalities from various fields who are characterized by their great commitment and professional competence.
Have we aroused your interest? We look forward to receiving your meaningful submission. HERE is the online platform.
The award ceremony will take place in September 2026. In an atmospheric ambience, the most outstanding achievements of the candidates will be honored. The exact date will be announced.
More than 40 journalists from all over Austria submitted their best articles for the LGT Media Prize 2025. Our five-member jury selected the three most outstanding articles from these many extraordinary journalistic works. We congratulate the award winners.
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